Health & Yummy
ROLE: Research, Concept, Design, Illustration, Animation
TOOLS USED: Photoshop, After Effects
Project Brief
Create the logo animation for IN-N-OUT that showcases its two signature styles, Protein Style and Animal Style, that reflect the brand’s classic personality.
Concept
The Protein Style animation will emphasize freshness and transparency, using crisp transitions and airy motion to highlight its clean ingredients and lettuce-wrapped, low-carb appeal. Consumers see exactly what they’re eating—simple, pure, and fresh.
The Animal Style animation will capture boldness and indulgence with energetic, layered motion, evoking the rich textures of mustard-grilled patties, grilled onions, and extra spread.
Style Frames for Protein Style
Style Frames for Animal Style
