Nature, Sport,
and Sustainability
ROLE: Research, Concept, Design, Model
TOOLS USED: Photoshop, Cinema 4D
Project Brief
The storyboards are designed for Patagonia’s promotion video, aiming to highlight the high-performance gear and a company rooted in environmental values. It provides emotionally resonant and adaptable content for future motion work.
Patagonia, Inc was established in 1973, based in Ventura, California. They provide vibrant and durable outdoor sports outfits. Their products are designed for activities including surfing, climbing, running, biking, flying fishing, and snow sport. It is not only a company that produces clothing, but also with great social responsibility, working on environmental protection and workers’ rights.
Style Frames
Concept
This project aims to merge 2D and 3D techniques to visually represent Patagonia's strong connection to the environment, not just through earth tones but also in the composition and overall design.
The narrative integrates dynamic sports scenes featuring characters in Patagonia gear, set within an environment that seamlessly blends nature with the materials used to create the clothing, such as cotton, fabric, and needles. This approach highlights the sustainable process of clothing production, emphasizing the brand's commitment to both environmental responsibility and performance.
The narrative integrates dynamic sports scenes featuring characters in Patagonia gear, set within an environment that seamlessly blends nature with the materials used to create the clothing, such as cotton, fabric, and needles. This approach highlights the sustainable process of clothing production, emphasizing the brand's commitment to both environmental responsibility and performance.
Behind The Scene
