Between Light and Shadow
ROLE: Research, Concept, Design, Photograph, Edit
COLLABORATORS: Michelle Wan
TOOLS USED: Camera, Photoshop, After Effects
Project Brief
This project is an album trailer developed for the upcoming release The Mountain by Gorillaz. The cinematic promotional piece aims to introduce the album’s atmosphere, musical direction, and emotional tone through a distinctive and cohesive visual language.
Blending typography with cinematic imagery, the trailer uses light, shadow, and in-camera techniques to shape a rich, immersive experience. Drawing from diverse cultural references, the visuals travel across a global soundscape while maintaining a contemporary and unified aesthetic.
The final piece is designed as a versatile promotional asset, capable of engaging audiences across digital platforms while reinforcing the band’s evolving visual identity and musical narrative.
Concept
Using optical abstractions, silhouettes, layered exposures, shadow play, and light through cutouts, each location creates a distinct visual atmosphere inspired by local motifs and Gorillaz's virtual world. Blending tradition with technology, techniques like light beams through paper cutouts, and overlapping projections will make the visuals feel analog, tactile, and cinematic.
