Capturing Fuji
ROLE: Research, Concept, Design, Illustration, Animation
TOOLS USED: Photoshop, After Effects
Project Brief
Consider brand identity and product, design logo animation for Fujifilm.
Fujifilm, a Japanese multinational corporation based in Tokyo, has been dedicated to "contributing to society by providing better Image & Information" since its establishment in 1934. The company offers a range of products, including photographic film, digital cameras, lenses, and more.
Concept
This logo animation mimics the process of taking a photo, highlighting Fujifilm's precision and quality. It begins with turning the camera lens, then zooms in to reveal the sensor with a grid pattern. The grid splits from the center, resembling a traditional Japanese sliding door, revealing Mount Fuji. The camera captures the iconic mountain, and the photo is cropped, integrating seamlessly with the logo.
Japanese design elements, including ambient music and sliding door visuals, emphasize Fujifilm's craftsmanship and cultural heritage, creating a captivating narrative that celebrates the brand's legacy and innovation.
Style Frames
